55. How to Launch a Podcast That Sells Your Digital Products For You
The Abigail Peugh Podcast · Abigail Peugh
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Show Notes
If you’ve been thinking about launching a podcast but feel overwhelmed by all the advice out there... today's episode is going to feel like a deep breath.
I’m sitting down with Adam Schaeuble, host of the top-ranked Podcasting Business School and someone who’s been in the podcasting world for over 10 years (and has over a million downloads to show for it).
We’re breaking down what it actually takes to start a podcast today—whether you have 100K followers or you’re starting completely from scratch.
A few things we cover:
- The three podcast "brand levels" and why your launch strategy needs to match where you’re starting
- Why 80% of podcasts fail after just 10 episodes (and how to avoid it)
- How to name your podcast to get found in search—even if you don't have a huge audience yet
- The simple, under-$100 setup Adam recommends (no fancy studio needed)
- Whether you should focus on solo episodes, interviews, or a mix if you're selling digital products
- Why you don't need social media to build a profitable podcast
- The "two-thirds content rule" that can make or break your podcast’s success
If you’ve been feeling the pull to start a podcast—or just want to make yours way more strategic for your business—this is your blueprint.
Resources mentioned:
- Zencastr / Streamyard for recording
- Click HERE to sign up for Adam’s FREE Podcasting Business School Newsletter!
- Grab the headphones I use HERE and the mic I use HERE!
- Using Instagram Trial Reels to Gain Hundreds of New Followers with @niki.puls
- How I Gained 4,000+ Followers Using Trial Reels (Q&A)
Connect with Adam:
Instagram: @podcastingbusinessschool
Website: https://www.podcastingbusiness.school/
Connect with me:
Instagram: @abigailpeugh
Rich Girl Community: Join HERE
P.S. If you needed a sign to start messy and figure it out as you go—this is it!
DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!