52. The Truth About Niching Down — Does It Really Boost Digital Product Sales?
The Abigail Peugh Podcast · Abigail Peugh
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Show Notes
On today's episode, I'm sitting down with Amanda Schonberg, an award-winning chef turned digital product creator who found massive success by hyper-focusing on one specific audience: bakers who want to monetize their skills. Amanda shares how she went from selling a single recipe for $37 to building a thriving membership with over 400 members spanning multiple countries.
A few things we cover in this episode:
- How Amanda made $5,000 in her first week selling just ONE recipe (and continues selling it years later)
- Why niching down to "alcohol-infused desserts" gave her an immediate competitive advantage
- The inspiring journey from losing her mother and becoming homeless to building a thriving online business
- Why starting with a small digital product lets your audience tell you exactly what they need next
- The surprisingly embarrassing moment during a live class that proves you don't need perfect conditions to succeed
Resources mentioned in this episode:
Connect with me:
- Instagram: @abigailpeugh
Connect with Amanda:
- Instagram: @bakingforbusiness
- Website: bakingforbusiness.com
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