34. How Alice Grew Her Faceless Instagram to 300k followers in Less Than a Year w/ @smallstepstoddlers
The Abigail Peugh Podcast · Abigail Peugh
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Show Notes
Today I sat down with Alice, the creator behind Small Steps Toddlers, who grew her Instagram following to over 300,000 in less than a year - all without showing her face! As a mom of two young children, she transformed her solution for reducing screen time into a thriving digital product business. From corporate account director to full-time creator, Alice shares how she built her business around simple toddler activities using items from around the house.
In this episode, we cover:
- How Alice grew from 100 to 20,000 followers in just four weeks
- Why she chose to keep her account faceless and how it works for her business
- Her journey leaving her corporate career
- The power of consistency in posting daily reels for 30 days
- Her creative "Junk Drawer Challenge" that drives massive story engagement
- How she adapted her content strategy when growth plateaued
- The surprising success of carousel posts for sales conversion
Key Takeaways:
- Learn why showing your face isn't always necessary for Instagram success
- Discover how consistent, simple content can outperform complex strategies
- Understanding when to pull back on sales content to maintain growth
- The importance of creating content that fits easily into your daily life
Resources mentioned in this episode:
Connect with Alice:
- Instagram: @smallstepstoddlers
- TikTok: @smallstepstoddlers
- StanStore: @smallstepstoddlers
Connect with me:
- Instagram: @abigailpeugh
- Rich Girl Community
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DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you! Thank you for supporting me!