32. Automate Your DMs & Your Digital Product Sales w/ Natasha Willis
The Abigail Peugh Podcast · Abigail Peugh
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Show Notes
Today I sat down with Natasha Willis, co-founder of School of Bots, to dive deep into the world of DM marketing automation. From her journey as a digital nomad to building a team that's generated almost $80 million through DM funnels, Natasha shares game-changing insights on leveraging Instagram's DM features to grow your business effectively.
In this episode, we cover:
* What DM marketing automation is and how it works
* When to start using ManyChat
* Nine different ways to implement DM automation and automate your sales
* How to structure your content for maximum engagement & sales
* Best practices for automation during launches
* Choosing the right keywords for your automations
Key Takeaways:
- DM automation is a powerful tool to monetize your content 24/7
- Follow a three-post cadence: CTA, engagement, emotion
- Keep automations conversational and authentic
- Choose simple, relevant keywords (7 letters max) that are easy to spell
Resources mentioned in this episode:
* ManyChat
* Zapier
* Flodesk
Connect with Natasha:
* Instagram: @natasha.t.willis
* Instagram: @schoolofbots
* DM "ABIGAIL" to @natasha.t.willis to see example funnels
Connect with me:
* Instagram: @abigailpeugh
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