Tiktok's Algorithm and Creativity Network Effects
"The algorithm" is a common buzzword in discussions about social media -- but how do algorithms actually drive product design today? In this deep dive episode from 2020 on the algorithm that powers TikTok, Eugene Wei discusses the "creativity network effects" behind TikTok, product design, the future of video, and more.
The a16z Show · Eugene Wei, Sonal Chokshi
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Show Notes
What does the success of TikTok's algorithmically-driven product tell us about the future of creators and the creator economy, product design, and innovation within video?
In this cross-over archive episode from our tech news podcast, 16 Minutes on the News, we go deep into the what, why, and how of TikTok's algorithm, which lies at the heart of the product and drives its "creativity network effects." The conversation features Eugene Wei (former head of product at Hulu, Flipboard, and video at Oculus), in conversation with host Sonal Choksi. This episode originally aired in September 2020, when there was talk of U.S. ownership/partnership for the American version of TikTok, which is from Chinese company ByteDance.
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