Episode 88: Unmasking Financial Influencers: Separating Fact from Fiction
The 9Innings Podcast · Kevin Thompson, RICP®, CFP®
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Show Notes
Welcome to the 9Innings Podcast where we Educate, Empower and Engage.
ON THIS WEEKS PODCAST: In this episode of the 9innings podcast, Kevin Thompson, founder and CEO of 9i Capital Group, delves into the rise of financial influencers and the importance of discerning credible advice from misinformation.
He stresses verifying the credentials of online financial advisors through platforms like BrokerCheck and the SEC website. Thompson advises conducting background checks via social media and analyzing content quality to assess influencers' credibility. He warns against clickbait tactics and fake reviews, urging listeners to seek guidance from certified professionals and reputable organizations like the Financial Planning Association (FPA) and National Association of Insurance and Financial Advisors (NAIFA).
Industry Registration (00:02:28)
Background Check (00:07:08)
Content Analysis (00:08:16)
Engagement Quality (00:10:54)
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