Season 5 · Episode 22
Motion Picture Marketing: How an Early '80s Distributor Repackaged '70s European Horror
October 9, 202348m 58s
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Show Notes
Explore Motion Picture Marketing’s repackaging strategy: how this early '80s independent distributor retitled and rebranded 1970s European horror to reach new audiences — and how that success let them shift into producing their own films within a year. Listen for a detailed look at film marketing, retitling, graphics-driven promotion, and the business impact.