MBA597 Must Read: Hooked by Nir Eyal
Want to design products that keep customers coming back for more? That’s the topic of this week’s must-read book for the budding entrepreneur. Hooked by Nir Eyal teaches you how to create products that don't just solve problems—they form habits. By focusing on your customers’ specific motivations and triggers, you can create something they'll use automatically, without even thinking about it. It’s the kind of thinking that makes products like Google and Facebook so ubiquitous. And it’s the kind of thinking that turns a sale into a relationship. Hit play to listen right now!
Audio is streamed directly from the publisher (pdrl.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Want to design products that keep customers coming back for more? That’s the topic of this week’s must-read book for the budding entrepreneur. Hooked by Nir Eyal teaches you how to create products that don’t just solve problems—they form habits. By focusing on your customers’ specific motivations and triggers, you can create something they’ll use automatically, without even thinking about it. It’s the kind of thinking that makes products like Google and Facebook so ubiquitous. And it’s the kind of thinking that turns a sale into a relationship. Hit play to listen right now!
Stitcher | SoundCloud | Podcast Feed | How To Subscribe
Today’s Sponsors:
Sumo
The #1 tool to grow your website’s traffic and your email list.
Sumo powers almost 400,000 websites!
Best of all, it’s free! Get started with their basic plan over at Sumo right now!
Show Links:
Get the book on Amazon!
Hooked by Nir Eyal
Visit the author’s website!
nirandfar.com/hooked
The post MBA597 Must Read: Hooked by Nir Eyal appeared first on The $100 MBA.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.