MBA1817 Do You Need To Offer Discounts? + Free Ride Friday
Is there any way out of offering discounts? It’s one of the oldest sales tricks in the books. At some point, almost every business decides that it’s worth losing a little revenue to gain some customers. But how do you ensure a good return on that investment?
Audio is streamed directly from the publisher (pdrl.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Is there any way out of offering discounts?
It’s one of the oldest sales tricks in the books. At some point, almost every business decides that it’s worth losing a little revenue to gain some customers. But how do you ensure a good return on that investment?
And is there a better way to bring in business?
Today, we discuss when and where discounts work best — and worst. We’ll explore how to be more strategic about your discounts, and why (depending on the business) they’re not always the best option.
It’s smart to question the accepted wisdom, especially when it might protect your profitability. Tune in, and take a hard look at the discount sales model. You might decide there alternatives that work better for you.
SUBSCRIBE
YouTube | Apple Podcast | Spotify | Podcast Feed
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.