Adrian Lai: Subculture x Technology

Adrian Lai is a creative entrepreneur who has been in China for over a decade working in digital marketing, culture marketing and music.  He is the Founder/CEO of Yumi, a social commerce platform that makes it easy for international brands to sell in China via WeChat.  Adrian first arrived in China leading the digital team at Wieden+Kennedy Shanghai developing award-winning campaigns for brands such as Nike, Converse, Beats by Dre and Tiffany & Co.  After that he was Head of Culture Marketing at Red Bull China bringing properties such as Red Bull Music Academy.  He has a passion for subculture and is working on bridging that gap with technology.  We talk tech, music, nightlife and the future.  

Adrian Lai 是一位富有创造力的企业家，在中国从事数字营销、文化营销和音乐工作已有十多年。他是Yumi的创始人/首席执行官，Yumi是一个社交商务平台，通过微信让国际品牌更容易在中国销售。阿德里安首先来到中国，带领Wieden+Kennedy Shanghai的数字团队为Nike、Converse、Beats by Dre和Tiffany&Co.等品牌开展了屡获殊荣的宣传活动。之后，他担任红牛中国文化营销主管，负责红牛音乐学院等酒店的推广。他对亚文化有着浓厚的热情，正在努力弥合与科技之间的鸿沟。我们谈论科技、音乐、夜生活和未来。