Texas Longhorns' Big Spend on College Football

Texas Longhorns head coach Steve Sarkisian discusses the new era of college football, where name, image, and likeness deals are driving competition. With a $21.3 million revenue-sharing cap, teams like Texas are spending big to stay competitive, with rosters exceeding $30 million. Sarkisian emphasizes the importance of smart picks, focusing on culture fits and work ethic, rather than just big names. Despite last years ten-win season, Texas aims to improve and challenge for the SEC crown and playoff run, but with many heavy hitters in the mix, its anyones game.

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