Telecom Reseller / Technology Reseller News

Charlene Ignacio of Fornix Marketing spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about how technology vendors can better plan, execute, and measure the success of their trade show participation. Ignacio explained that many companies invest heavily in conferences but often fail to fully capitalize on the opportunity because they lack a clear strategy before, during, and after the event. Effective trade show marketing begins well before the event itself, she noted, with outreach campaigns, meeting scheduling, and clear messaging designed to attract the right audience to a booth or presentation. Another key factor is having a structured approach to engagement during the show. Vendors should focus not only on product demonstrations but also on meaningful conversations that identify potential customer needs and partnership opportunities. “Trade shows are about building relationships and starting conversations that continue long after the event ends,” Ignacio said. Post-event follow-up is equally important. Companies that quickly organize and act on leads—while continuing conversations through email, social media, and content marketing—are far more likely to convert trade show interactions into real business opportunities. As industry professionals gathered at Enterprise Connect to explore the future of enterprise communications and collaboration, Ignacio emphasized that a thoughtful event strategy can transform conferences from simple brand exposure into powerful drivers of sales pipeline and long-term industry relationships. Learn more about Fornix Marketing: https://fornixmarketing.com/

Gautam Vasudev, SVP of Product Management for Agentforce Service at Salesforce, spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about Salesforce’s vision for agentic AI and its role in transforming customer service operations. Vasudev explained that Agentforce Service represents Salesforce’s next step in bringing autonomous AI agents into the contact center and customer experience environment. These AI-powered agents are designed to handle routine service requests, assist human agents in real time, and orchestrate workflows across enterprise systems. “Agentic AI allows organizations to move beyond simple automation and into systems that can actually reason through customer issues and take action,” Vasudev said. The goal is to improve both efficiency and customer satisfaction by enabling AI agents to resolve common service requests quickly while allowing human agents to focus on more complex interactions. By integrating AI directly into the Salesforce platform, Agentforce Service can connect customer data, workflows, and communications across the enterprise. Vasudev noted that enterprises are increasingly looking for AI solutions that go beyond chatbots and scripted automation. Agentic AI systems are designed to understand context, interact with multiple systems, and assist human workers in delivering more personalized customer experiences. As industry leaders gathered at Enterprise Connect to explore the future of enterprise communications and AI-powered collaboration, Salesforce highlighted how agentic AI platforms like Agentforce Service could redefine how organizations manage customer engagement and service delivery. Learn more about Salesforce: https://www.salesforce.com/

Jeff Winnett, General Manager for the Americas at Wildix, spoke with Moshe Beauford of Technology Reseller News during the Enterprise Connect conference about how AI and cloud-native communications platforms are reshaping collaboration and customer engagement strategies for enterprises and channel partners. Winnett explained that Wildix has focused on building a fully integrated communications and collaboration platform designed to simplify deployments for partners while delivering advanced capabilities for businesses. Rather than relying on multiple third-party integrations, the company emphasizes a tightly integrated approach that combines voice, messaging, video, and customer engagement tools within a single platform. A major topic at Enterprise Connect was the growing role of artificial intelligence in enterprise communications. Winnett noted that AI is increasingly being applied to improve workflows, assist users during conversations, and deliver deeper insights from communications data. “AI is becoming a natural extension of communications platforms, helping organizations automate routine tasks and improve how teams interact with customers,” he said. Winnett also highlighted the importance of the partner ecosystem in bringing modern collaboration solutions to market. Wildix’s partner-focused model enables MSPs and channel providers to deliver unified communications solutions that are easier to deploy and manage while creating new opportunities for recurring revenue. As organizations continue shifting toward cloud-based communications and AI-enhanced collaboration tools, discussions at Enterprise Connect underscored how platforms like Wildix are helping partners and enterprises adapt to the next phase of digital workplace transformation. Learn more about Wildix: https://www.wildix.com/

Jeff Pulver of the vCon Foundation spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about the growing importance of structuring conversational data as enterprises deploy AI across communications platforms. Pulver explained that vCon—short for “virtualized conversations”—is a framework designed to capture and structure conversations from voice, video, and messaging systems into standardized data objects. These conversation records can then be analyzed, stored, and integrated into enterprise workflows. “Conversations are one of the richest sources of enterprise data, but historically they’ve been unstructured and largely lost once the interaction ends,” Pulver said. As AI becomes embedded across unified communications, contact centers, and collaboration tools, structured conversation data becomes increasingly valuable. The vCon framework enables organizations to treat conversations as durable digital assets that can support analytics, compliance, training, and automation initiatives. Pulver emphasized that enterprises already generate vast amounts of conversational data every day through calls, meetings, and messaging platforms. By capturing those interactions in a structured format, organizations can unlock insights that improve customer engagement, operational efficiency, and decision-making. As discussions at Enterprise Connect increasingly center on AI-driven communications platforms, Pulver believes structured conversation frameworks like vCon will play an important role in enabling organizations to transform everyday communications into actionable data that powers the next generation of intelligent business applications. Learn more about the vCon Foundation: https://www.pulver.com/vconfoundation

David Danto and Dave Michels of TalkingPointz joined Doug Green, Publisher of Technology Reseller News, for a discussion recorded at the Enterprise Connect conference, where they reflected on the major forces reshaping enterprise communications, collaboration platforms, and the growing influence of AI. The analysts noted that while artificial intelligence dominated the conversation at Enterprise Connect, the real challenge for enterprises is turning AI from a headline into a practical business tool. Organizations are experimenting with AI across collaboration platforms and contact centers, but many are still determining how to deploy it effectively. As Danto observed, “The industry is moving quickly toward AI-enabled communications, but enterprises still need to figure out how to apply it in ways that deliver measurable business value.” Michels added that the communications ecosystem continues to grow more complex as enterprises evaluate multiple cloud platforms, integrations, and emerging capabilities. “Companies aren’t just choosing a phone system anymore,” Michels explained. “They’re choosing an entire communications ecosystem that has to integrate with business applications and support evolving workplace needs.” The discussion also highlighted the role of industry gatherings like Enterprise Connect in helping enterprises and technology providers evaluate these changes. Events bring together analysts, vendors, and enterprise leaders to assess emerging technologies and understand how they fit into broader IT and collaboration strategies. As enterprise communications continues to evolve through cloud platforms, AI, and new collaboration models, insights from TalkingPointz analysts like Danto and Michels help organizations navigate a rapidly shifting landscape and make more informed technology decisions. Learn more about TalkingPointz: https://talkingpointz.com/

Hamish Graham, Founder and CEO of PumpCX, spoke with Moshe Beauford of Technology Reseller News at the Enterprise Connect conference about how organizations can better understand and improve customer experience by analyzing the conversations they already have with customers. Graham explained that PumpCX focuses on helping businesses extract meaningful insights from customer interactions across voice and digital channels. By analyzing these conversations, companies can identify patterns, uncover friction points, and understand the root causes of customer dissatisfaction or churn. The goal is to move beyond traditional surveys and metrics to capture the authentic voice of the customer directly from real interactions. One of the challenges many organizations face is that valuable customer feedback is buried within thousands of daily conversations handled by contact centers and support teams. PumpCX uses advanced analytics and AI-driven tools to surface those insights automatically, giving organizations a clearer view of customer sentiment and operational performance. Graham noted that improving customer experience requires more than just collecting data—it requires translating insights into operational changes. “Every conversation with a customer contains signals about what’s working and what’s not,” he said. “The key is making those signals visible so organizations can act on them.” As industry leaders gathered at Enterprise Connect to discuss the future of communications and customer engagement, PumpCX highlighted how conversation analytics can help organizations transform everyday interactions into strategic insights that improve service quality, customer loyalty, and business outcomes. Learn more about PumpCX: https://www.pump.cx/

Kevin Nethercott, CEO of Tresic, spoke with Doug Green, Publisher of Technology Reseller News at the Enterprise Connect conference about how organizations can turn everyday business conversations into actionable intelligence that improves performance and revenue outcomes. Nethercott explained that Tresic focuses on analyzing conversations across voice, video, and messaging channels to uncover insights that help organizations understand customer needs, sales performance, and operational gaps. Rather than treating conversations as disposable communications, Tresic’s platform captures and analyzes them as valuable business data that can drive better decision-making. A key theme of the discussion was how conversational intelligence can empower service providers, MSPs, and enterprises to improve customer engagement and internal collaboration. By identifying patterns and key moments within conversations, companies can surface opportunities to coach teams, refine messaging, and better align with customer expectations. Nethercott emphasized that many organizations already possess an enormous amount of conversational data but lack the tools to turn it into meaningful insights. “Conversations are one of the richest sources of business intelligence, but most companies have never had a way to analyze them at scale,” he said. As industry leaders gathered at Enterprise Connect to explore AI, communications platforms, and the future of work, Tresic highlighted how conversation intelligence is emerging as a powerful tool for enterprises seeking to transform communications into measurable business outcomes. Learn more about Tresic: https://www.tresic.cloud/

Trushna Dave, Co-founder of XCaliber Health, spoke with Moshe Beauford of Technology Reseller News at the HIMSS Global Health Conference & Exhibition about how AI-powered agents are beginning to transform healthcare operations by reducing administrative burdens on clinicians and healthcare staff. Dave explained that XCaliber Health focuses on deploying AI agents designed to assist healthcare organizations with operational and administrative workflows. By automating routine processes and data interactions, these AI tools can help reduce the time clinicians spend on non-clinical tasks, allowing them to focus more directly on patient care. A key theme of the discussion was the importance of building AI solutions that integrate seamlessly into real healthcare environments. Rather than replacing clinicians, XCaliber Health’s technology is designed to support them—helping with documentation, workflow coordination, and other time-consuming tasks that often contribute to clinician burnout. Dave emphasized that healthcare AI solutions must be developed with a strong understanding of the clinical environment and regulatory landscape. “The goal is not to replace clinicians, but to give them tools that remove friction from their day so they can spend more time focusing on patients,” she said. As healthcare leaders gathered at HIMSS to explore emerging technologies including AI, digital health platforms, and operational automation, the conversation highlighted the growing role of intelligent agents in improving efficiency and supporting healthcare professionals across the care continuum. Learn more about XCaliber Health: https://www.xcaliberhealth.ai/