The counterintuitive psychology of insurance | Orit Tykocinski
The counterintuitive psychology of insurance | Orit Tykocinski
TED Talks News and Politics · Orit Tykocinski
February 23, 202216m 9s
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Show Notes
The real reason you buy insurance may have as much to do with pleasing your psyche as it does protecting your wallet. Behavioral psychologist Orit Tykocinski explores the connection between insurance and the reality-distorting risks of "magical thinking" that may make you reconsider your own rationale.
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TED