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The rise of China's homegrown brands — and why they matter | Roger Hu

The rise of China's homegrown brands — and why they matter | Roger Hu

TED Talks Daily · TED

April 3, 20258m 28s

Show Notes

A generational shift is transforming business in China, says consumer expert Roger Hu. He describes the young, ambitious entrepreneurs taking over family businesses across the country, positioning local Chinese enterprises to emerge as innovative and globally competitive giants.

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