The question that saved my company from bankruptcy | Sharon Price John
TED Talks Daily · TED
December 11, 202512m 45s
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Show Notes
Everything successful starts with heart — even the most pragmatic business plan, says Sharon Price John, CEO of Build-A-Bear. She shares how she led a purpose-centered approach to save the beloved teddy bear company from bankruptcy and get it back to global profitability, all by asking one powerful question.
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