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The counterintuitive psychology of insurance | Orit Tykocinski

The counterintuitive psychology of insurance | Orit Tykocinski

The real reason you buy insurance may have as much to do with pleasing your psyche as it does protecting your wallet.

TED Talks Daily · TED

March 20, 202215m 41s

Show Notes

The real reason you buy insurance may have as much to do with pleasing your psyche as it does protecting your wallet. Behavioral psychologist Orit Tykocinski explores the connection between insurance and the reality-distorting risks of "magical thinking" that may make you reconsider your own rationale.

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