The business case for working with your toughest critics | Bob Langert
Why your adversaries can sometimes be your best allies.
TED Talks Daily · TED
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
As a “corporate suit” (his words) and former VP of sustainability at McDonald’s, Bob Langert works with companies and their strongest critics to find solutions that are good for both business and society. In this actionable talk, he shares stories from the decades-long transition into corporate sustainability at McDonald’s -- including his work with unlikely partners like the Environmental Defense Fund and Temple Grandin -- and shows why your adversaries can sometimes be your best allies.
Learn more about our flagship conference happening this April at attend.ted.com/podcast
Hosted on Acast. See acast.com/privacy for more information.