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The art of persuasive storytelling | Kelly D. Parker

The art of persuasive storytelling | Kelly D. Parker

"Storytelling is one of the most powerful marketing and leadership tools there is,"

TED Talks Daily · TED

April 23, 202412m 48s

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Show Notes

"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action.

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