The rise of China's homegrown brands — and why they matter | Roger Hu
The rise of China's homegrown brands — and why they matter | Roger Hu
TED Talks Daily (SD video) · Roger Hu
April 3, 20256m 47s
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Show Notes
A generational shift is transforming business in China, says consumer expert Roger Hu. He describes the young, ambitious entrepreneurs taking over family businesses across the country, positioning local Chinese enterprises to emerge as innovative and globally competitive giants.
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TED