The counterintuitive way to be more persuasive | Niro Sivanathan
The counterintuitive way to be more persuasive | Niro Sivanathan
TED Talks Business · Niro Sivanathan
January 5, 202110m 37s
Audio is streamed directly from the publisher (download.ted.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
What's the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases -- and reveals why brevity is the true soul of persuasion.
Topics
TED