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Show Notes
What are early adopters, and why are they important? In this episode, we look at Everett Rogers theory of the diffusion of innovation and how new ideas get adopted by a population. Plus, we revisit the sad tale of the HD DVD format.
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Topics
diffusion of innovationEverett M. RogersGordon MooreMoore's LawCDcompact discHD DVDBlu-raySonyToshibaformat warearly adopterlaggardinnovatorsociology