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Pivot to Video

Pivot to Video

TechStuff

February 8, 202441m 35s

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Show Notes

Back in 2015, Facebook made a claim that would lead advertisers and content creators to shift focus to online video. There was one problem -- the claim ended up being bogus. How did the pivot to video strategy become a dark, grim joke in the tech sector?

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Topics

pivot to videoYouTubeFacebookonline contentjournalismadvertisingrevenuefreelancer