David Pogue on How Apple Turned Failure into Breakthrough Innovation
Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)
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Show Notes
Apple’s greatest successes were built on failure.
In this episode of Technovation, Peter High speaks with David Pogue, an Emmy-winning journalist, former New York Times technology columnist, CBS News correspondent and author of Apple: The First 50 Years, about how Apple transformed early product missteps into category-defining innovation.
Drawing on 150 interviews and decades of coverage, Pogue unpacks the hidden lessons behind Apple’s most famous failures—and how they shaped the company’s future.
Key insights include:
- Why the Apple III and Lisa failed—and what they enabled
- How constraints in the early Mac informed later breakthroughs
- The role of leadership in reframing failure as progress
- Apple’s near-collapse and improbable turnaround
- What today’s executives can learn from Apple’s innovation model