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New Customer Journeys
Season 2 · Episode 4

New Customer Journeys

TechMagic with Cathy Hackl · Adweek

October 13, 202229m 49s

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Show Notes

As a brand marketer, you are always looking to connect with as many audiences as possible, but have you ever felt like you're missing touch with what the new generations want? Maybe you thought you could prove you were in on the joke by throwing in a, how do you do fellow kids? Only to realize that meme is now 10 years old. The world is changing and so are our brands' audiences.


On this episode of Metaverse Marketing, we're looking at how the Metaverse and Web3 can help you develop new customer journeys to reinvigorate your brand and meet your audiences where they are.


Follow Cathy on Twitter: @CathyHackl

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