Uber Eats test lets restaurants trade discounts for ranking boost
TechCrunch Startup News · TechCrunch
December 5, 20184m 34s
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Show Notes
Uber Eats has effectively invented its own native ad unit. Uber confirmed to TechCrunch that a test quietly running in markets around India allows restaurants to bundle several food items together and sell them at a discounted price in exchange for promoted placement by Uber Eats in a featured section of local “Specials”. In some cases, restaurants foot the cost of the discount, while in others Uber pays for the discounts.
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