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Optimizely acquired by content management company Episerver

Optimizely acquired by content management company Episerver

TechCrunch Startup News · TechCrunch

September 4, 20204m 30s

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Show Notes

Episerver is announcing that it has reached an agreement to acquire Optimizely for an undisclosed sum. Optimizely was founded in 2009 by Dan Siroker and Pete Koomen. It became synonymous with A/B testing, subsequently building a broader suite of tools for marketers to experiment with and personalize their websites and apps, with more than 1,000 […]

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