Indian fintech Jar turns profitable by enabling millions to save in gold
TechCrunch Startup News · TechCrunch
September 19, 20256m 3s
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Show Notes
Jar, an Indian fintech startup that allows users to invest in gold, has turned profitable by helping millions of first-time savers use its app to build digital gold holdings.
While many consumer fintechs focus on affluent urban users or credit products, Jar has gained traction by offering a culturally familiar asset — gold — as a low-barrier entry point to saving.
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