How Uber will become an ad company, starting with Eats Pool
TechCrunch Startup News · TechCrunch
December 11, 20188m 36s
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Show Notes
Where there is discovery in an app, there is paid discovery. Google helped you choose between links, then sold ads that promote a few. Facebook helped you choose between pieces of content, then sold ads that promote a few. And eventually, as Uber helps you choose between restaurants, it will sell ads that promote a few. It could become the marketing platform through which the physical world vies for your attention.
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