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Tim Cook to Apple staff: $1TR in shareholder value isn’t what drives us

Tim Cook to Apple staff: $1TR in shareholder value isn’t what drives us

TechCrunch Industry News · TechCrunch

August 3, 20183m 51s

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Show Notes

How should you feel to know your employer is far, far richer than Croesus? As Apple CEO Tim Cook tells it — in a memo to staff, obtained by BuzzFeed News, re: yesterday’s news that the computer company Steve Jobs founded back in 1976 is now worth more than $1,000,000,000,000 — you should feel A) pretty stoked that your labor has helped achieve a significant financial milestone but also B) know it’s not a success metric to get hung up about because it’s the passion for innovation and creation (not the towering mounds of gold) that really counts and so C) please,...

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