Oura is winning young women and losing gym rats, and it’s fine with that
TechCrunch Industry News · TechCrunch
October 14, 20259m 6s
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Show Notes
Oura's chief commercial officer doesn't seem particularly worried about capturing every demographic. Instead, she's focused on keeping Oura’s core users happy while organically attracting new segments. And young women are becoming part of that core market.
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