For the love of God, stop calling your AI a co-worker
TechCrunch Industry News · TechCrunch
June 3, 20255m 5s
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Show Notes
Generative AI comes in many forms. Increasingly, though, it’s marketed the same way: with human names and personas that make it feel less like code and more like a co-worker. A growing number of startups are anthropomorphizing AI to build trust fast — and soften its threat to human jobs. It’s dehumanizing, and it’s accelerating.
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