Adobe proposes a way to protect artists from AI ripoffs
TechCrunch Industry News · TechCrunch
October 9, 20245m 19s
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Show Notes
As the engine powering the world’s digital artists, Adobe has a big responsibility to mitigate the rise of AI-driven deepfakes, misinformation, and content theft. In the first quarter of 2025, Adobe is launching its Content Authenticity web app in beta, allowing creators to apply content credentials to their work, certifying it as their own.
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