Rubi: Turning CO2 into Sustainable Fabrics
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Show Notes
Rubi, a pioneering startup, is revolutionizing the textile industry by transforming captured carbon dioxide into cellulose for fabrics like lyocell and viscose. With a recent $7.5 million funding round from investors like H&M Group Ventures, Rubi plans to build a demo plant producing tens of tons of CO2-based cellulose. The company has secured over $60 million in non-binding purchase deals and tested their material with fifteen pilot customers, including H&M, Patagonia, and Walmart. Rubis unique approach uses a cascade of enzymes in a simple water solution, making it more sustainable and efficient than competitors. The founders, Neeka and Leila Mashouf, aim to scale production and expand beyond clothes to other cellulose-using industries, potentially reshaping supply chains and making green materials more accessible.
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