Amazon Expands Shop Direct: Buy from Other Retailers
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Amazon Expands Shop Direct Program: AI-Powered Purchases from Third-Party Retailers
Amazon is broadening its Shop Direct program, enabling U.S. customers to discover and buy products from non-Amazon retailers. The company has added support for product feeds from providers like Feedonomics, Salsify, and CedCommerce, providing real-time access to merchants inventories. This feature, initially tested in February 2025, allows users to leave Amazons site for external price and shipping checks, with a clear notice. Brands benefit from increased visibility, potentially boosting sales, while Amazon gathers data on trends and competitors. The new Buy for Me feature lets an AI agent handle purchases on third-party sites, with orders tracking alongside Amazon buys.
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