Episode 5 - What Great Brands Do - Denise Lee Yohn
Tastemakers Podcast · Tastemakers
February 9, 201738m 33s
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Show Notes
This is a conversation with Denise Lee Yohn. She was the director of market research and strategy at Jack in the Box and the VP of brand and strategy at Sony before starting her own consultancy working with brands like Burger King, Sprouts, Dunkin' Donuts and Jamba Juice. She is also a TED veteran, a keynote speaker and the author of What Great Brands Do, and Extraordinary Experiences, What Great Retail and Restaurant Brands Do. Enjoy!