Episode 120: What is Your Platform GTM strategy with James Urquhart

We've touched on the mindset shift of treating your internal application platform as a product (or offering) for your developers. In this episode, Dormain talks to James Urquhart about defining the go-to-market strategy of that offering. Have you built the right service? What does my MVP look like? How do we educate, broadcast, and onboard developers? This conversation builds upon previous episodes on the topic of "platform as product." We refer to the episode with Paula Kennedy, as well as Dormain's post on "How to Get Developers to Start Using Your Application Platform." https://content.pivotal.io/podcasts/for-platform-teams-the-developers-are-the-customer-with-pivotals-paula-kennedy https://content.pivotal.io/blog/how-to-get-developers-to-start-using-your-application-platform