Florida Citrus Boosts Marketing for Fresh Fruit
Tampa Bay News Today | 2 Min News | The Daily News Now! · The Daily News Now!
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Show Notes
Florida Citrus Commission boosts marketing efforts to sell more fresh oranges and grapefruit, allocating $184,000 for ads at airports, baseball stadiums, and online campaigns. Despite challenges like citrus greening disease, hurricanes, and recent freezes, production forecasts for next season are bleak, with only 12 million boxes of oranges expected. Lawmakers may revisit citrus funding in mid-April, as the industry aims to diversify into stronger domestic markets.
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