The Power Behind What We Buy, What We Do, and Who We Want to Be | Marcus Collins
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Just about everything we do – like what we wear, what we eat, and even where we work – is informed in some way by our cultural subscriptions. Marcus Collins studies cultural contagion, and how it manifests in society at large. He joins Google to discuss the evolution of brand and his book, "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be."
Marcus is a professor at the University of Michigan's Ross School of Business, and previously served as the Chief Strategy Officer at Wieden & Kennedy in New York. Before his time in advertising, he worked at the intersection of music and tech, leading iTunes and Nike's sports music initiatives and running digital strategy for Beyonce. He's a recipient of AdAge's 40 Under 40 award and Crain's 40 Under 40 award.
Originally published in May 2023. Watch this episode at youtube.com/TalksAtGoogle.