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Talking Squarely About The New Realities of Selling Online
Season 1 · Episode 8

Talking Squarely About The New Realities of Selling Online

How can you create a successful online arm of your business when your focus prior has been in running and growing brick and mortar locations?

Talking Squarely | Running a Small Business

December 9, 202025m 15s

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Show Notes

For many businesses, selling online is no longer a nice-to-have, it's a need-to-have. Instead of measuring success in foot traffic, businesses are thinking about clicks and online orders for the first time, which comes with its own challenges, many of them unanticipated, or even previously considered. We invited three business owners to discuss the reality of creating a successful online arm of their business when their previous focus was running and growing brick-and-mortar locations. Featuring Chef Leilani Baugh, owner of Roux and Vine in Oakland, CA; CJ Barone, owner of Empire Tea & Coffee in Newport, RI; and David Velasco, owner of The Mellow in San Francisco, CA.