American Express CMO Behind The Platinum and Gold Cards Reveals 'Customer First' Approach
American Express CMO, Elizabeth Rutledge, joins Brian Kelly on Talking Points. In her 25-plus years with the company, Rutledge has overseen the beloved Platinum and Gold cards, the message behind the brand's M.O., "Powerful Backing." Bri...
Talking Points · The Points Guy
August 28, 201924m 18s
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
American Express CMO, Elizabeth Rutledge, joins Brian Kelly on Talking Points. In her 25-plus years with the company, Rutledge has overseen the beloved Platinum and Gold cards, the message behind the brand's M.O., "Powerful Backing." Brian and Elizabeth discuss how Amex is committed to social impact, community building and fostering the next generation...and the story behind their collaboration with Lin-Manuel Miranda.
Hosted on Acast. See acast.com/privacy for more information.