John Kovac - Vice President of Consumer Marketing, AutoTrader.com: The Most Popular Car Commercials of The Big Game Revealed!
Talk! with Audrey · Audrey Adams
February 4, 20137m 4s
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Show Notes
This week on TALK! with AUDREY: Automakers purchased a significant amount of the ad time during the 2013 Super Bowl game; but which ones captured the attention of people actually shopping for a car? AutoTrader.com analyzed the activity of millions of consumers who visit the site to determine which ads worked, which didn't and why, JOHN KOVAC, Vice President of Consumer Marketing for AutoTrader.com joins me with the results.