Episode 199
The evolving expectations of B2B buyers: A digital transformation imperative with Arno Ham
In this podcast episode, Arno Ham, the CTO of Sana Commerce, discusses his role at the company, his passion for technology, and the challenges of B2B e-commerce. He emphasizes the importance of direct integration with ERP systems and the need for digital
Talk Commerce · arno ham
October 17, 202335m 4s
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Show Notes
In this podcast episode, Arno Ham, the CTO of Sana Commerce, discusses his role at the company, his passion for technology, and the challenges of B2B e-commerce. He emphasizes the importance of direct integration with ERP systems and the need for digital transformation in B2B. Arno also shares insights on pricing complexities, customer relationships, and the changing expectations of younger business owners. He advises businesses to understand their B2B buyers' needs and to form a multidisciplinary team to drive digital transformation. The episode concludes with Arno promoting Sana Commerce as a solution for B2B e-commerce storefronts.
Topics
marketingecommerceentreprenuershipmagento