Data Drives Growth: Bonsai CEO Matt Butler Live from eTail West
Audio is streamed directly from the publisher (2.gum.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Summary
In this episode, Matt Butler, CEO of Bonsai, discusses the importance of data in winning and the evolution of marketing measurement. He emphasizes the need for businesses to move beyond short-term wins and focus on long-term value. Matt also highlights the power of first-party data and the challenges faced by retailers in capturing and utilizing data. He predicts that in 2024, more merchants will prioritize data-driven decision-making. Overall, Matt is impressed with the eTail conference and the diverse range of experiences and technologies showcased.
Takeaways
- Businesses need to focus on long-term value rather than short-term wins.
- First-party data is a powerful tool for understanding customer behavior and optimizing marketing efforts.
- Capturing and utilizing data is essential for both brick-and-mortar and online retailers.
- IT and marketers need to work together to effectively leverage data.
- The eTail conference provides valuable insights and showcases a wide range of technologies.
Chapters
00:00
Introduction and Background
04:06
The Importance of Data in Winning
06:21
The Evolution of Marketing Measurement
08:15
Defining a Good Win Rate for Data
10:31
Challenges in Convincing Stakeholders
12:56
The Changing Landscape of Google Ads
16:34
The Power of First-Party Data
22:02
The Shift Towards Data-Driven Decision Making
25:36
The Importance of IT and Marketers Working Together
27:44
Impressions of eTail Conference