The 80/20 Sales and Marketing with Perry Marshall and Harnessing Collective Wisdom with Luke Hohmann
Take The Lead · Dr. Diane Hamilton
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Show Notes
There’s a fundamental law of cause and effect that if you understand it, you have a huge edge over everybody else. Perry Marshall, business consultant and bestselling author of the 80/20 Sales and Marketing says the 80/20 curve is not just this little business or economics rule of thumb. It’s actually a fundamental law of cause and effect and it’s everywhere. Perry says recognizing that pattern will change your life and it will be the gateway to all kinds of other interesting things that you’re so inclined.
If we can harness the collective wisdom of an organization, we’re going to make a better decision. Luke Hohmann, founder and CEO of Conteneo and an internationally recognized expert in agile software development, says that’s what their software platform does. It’s a collaborative tool online that generates a common data set that you can use for analysis. Luke’s mission is to advance agile development principles and practices. He talks about how the agile values and practices favored by progressive organizations can tackle problems that are well beyond software development.
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