Successful Game-Based Learning with Kevin Allen and Women In Marketing with Carla Johnson
Take The Lead · Dr. Diane Hamilton
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Show Notes
The digital age requires us to think about the different ways of imparting knowledge that is digital and immersive. Gaming and the digital age have somehow become synonymous. Kevin Allen is telling people that a game can be a form of immersion of knowledge and a source of terrific experience. Kevin shares that when he creates a game, he looks at it from the point of view of a storyteller instead of being technician or digital expert. It is always a challenge for business owners to determine how to make their brands seem more innovative. Before advocating for women in marketing, Carla Johnson started her career as a marketer working for architects. This helped her learn that clients can get leverage through storytelling, and telling a great story can be a new benchmark for a new era of marketing.