Vitality Bowls cofounder Tara Gilad on building a superfood franchise
Take-Away with Sam Oches · Nation's Restaurant News
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Show Notes
In this episode of Take-Away with Sam Oches, Sam talks with Tara Gilad, cofounder and president of Vitality Bowls, a superfood franchise with more than 70 locations across 18 states. Vitality Bowls got its start in 2011 when Tara and her husband Roy launched the brand as a response to the fact that their young daughter had food allergies and there were no restaurants that could accommodate them. She joined the podcast to talk about the opportunities and challenges in developing a concept around ingredients that are more difficult to source and how they find the right franchisees to activate such a passion-driven business.
In this conversation, you’ll find out why:
- Your franchisees’ passions should align with your own
- In the healthy food segment, you need a crystal ball
- Employees are as much order educators as they are order takers
- Virtual brands offer brick-and-mortars some flexibility and creativity
- Brand founders must prioritize their own wellbeing ahead of their business
Have feedback or ideas for Take-Away? Email Sam at [email protected].