Twin Peaks CEO Joe Hummel on taking your brand seriously
Take-Away with Sam Oches · Nation's Restaurant News
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Show Notes
In this episode of Take-Away with Sam Oches, Sam talks with Joe Hummel, the CEO of Twin Peaks, a sports-bar franchise with more than 100 locations across the U.S. The company is maniacal about food and beverage quality, and its corporate team is intent on rolling up their sleeves and getting into the stores so they can be experts at every facet of what they do. Joe joined the podcast to talk about why Twin Peaks takes its guests and its restaurants so seriously and how his experience as a franchisee of the brand helped him better appreciate what makes the brand tick.
In this conversation, you’ll find out why:
- Franchisees make great brand executives because they know the business inside and out
- Your corporate office doesn’t make money; your stores do
- You should take both sides of the barbell very seriously
- If sports bars lead with quality, the TVs are just icing on the cake
- Sports provide a whole new layer to your marketing strategy
- There’s big benefit to adapting your brand to any real estate
- Every dollar you spend on your restaurant should be taken seriously
- The last thing your employees want to hear is “this came down from corporate”
Have feedback or ideas for Take-Away? Email Sam at [email protected].