The secret to Jeni’s renowned menu R&D
Take-Away with Sam Oches · Nation's Restaurant News
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Show Notes
In this episode of Take-Away with Sam Oches, Sam talks with Jeni’s Splendid Ice Creams CEO Stacy Peterson and director of innovation Beth Stallings. Jeni’s has made a name for itself with incredibly creative and indulgent ice cream flavors, including a seasonal rotation that gives the company a chance to take some big swings with flavor profiles. Sam joined Stacy and Beth in person at a scoop shop in Columbus, Ohio, to sample the new holiday collection and discuss Jeni’s approach to R&D.
In this conversation, you’ll find out why:
- Seasonal menu innovation is a baked-in marketing strategy
- Timing is everything in menu R&D
- Food is closely linked to memory and has the ability to transport guests
- You should think both big and small with new product development
Have feedback or ideas for Take-Away? Email Sam at [email protected].