Onigilly’s founder on knowing when it’s time for a brand reset
Take-Away with Sam Oches · Nation's Restaurant News
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Show Notes
In this episode of Take-Away with Sam Oches, Sam talks with Koji Kanematsu, founder of Onigilly Japanese Kitchen, a San Francisco based franchise introducing Americans to the rice ball snack onigiri. He joined the podcast to talk about the brand’s humble beginnings as a food cart, how he had to completely rethink his product to adapt to American palates, and how COVID forced him to focus on a new growth strategy — much to the brand’s benefit.
In this conversation, you’ll find out why:
- Great brands can start in the smallest of footprints
- Manually operating your brand from the start is the best way to know its true potential
- It’s better to adapt your product to the market rather than wait for the other way around
- You should embrace the opportunity for a brand reset
- If you believe in your brand, you can’t afford to quit
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Have feedback or ideas for Take-Away? Email Sam at [email protected].