Nothing Bundt Cakes CEO on how it topped America’s Favorite Chains list two years running
Take-Away with Sam Oches · Nation's Restaurant News
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Show Notes
In this episode of Take-Away with Sam Oches, Sam talks with Dolf Berle, CEO of Nothing Bundt Cakes, the Dallas-based chain of nearly 800 bakeries that was just named America’s Favorite Chain by Technomic. It wasn’t just the overall winner; it was also best among the top 10 chains in service and hospitality, unit appearance and ambiance, food and beverage, and convenience and takeout, and the No. 1 favorite limited-service brand among millennial consumers. So how do they do it? Dolf, who became CEO in 2023, joined the podcast to share how Nothing Bundt Cakes has built significant momentum over the past couple of years and how it’s capitalizing on moments of positivity and celebration among its guests.
In this conversation, you’ll find out why:
- With unit growth, you should build the airplane before it leaves the runway
- Consumers love opportunities to celebrate
- The simpler the operation, the more time operators have to engage with the community
- Your brand can thrive on the virtuous cycle of positivity
Have feedback or ideas for Take-Away? Email Sam at [email protected].